Musings of a Marketer
Marketing changes fast, but small businesses don’t always get advice that speaks their language. That’s why I started Musings of a Marketer, my place for weekly reflections, news, and practical tips that help you make sense of it all, without the jargon or fluff.
The Future of Shopping is AI-Powered—And Irish Businesses Have Time to Get Ready
Agentic commerce isn’t in Ireland yet. Use the gap to get ahead—tighten your brand story, clean product data, and test how AI assistants surface you.
Concrete next step: run the three prompts, log what appears, and rewrite one product page today based on what the assistant would quote back.
Stop Renting Discovery: Build Trust with Values-Based Marketing
AI is reshaping discovery. Brands built on values and owned media will outlast those renting reach through algorithms and paid visibility.
Why brand values still sell — and how structured, owned channels make them visible in AI-driven search.
Marketing Trends 2025 (Q4 Update): Why the Audience Is Evolving Faster Than the Industry
Discover the six marketing truths shaping 2025, from AI gatekeepers to the collapse of ad effectiveness, and how small brands can stay ahead.
The Return of Radio Advertising & OOH: Why Old Media Still Pulls Its Weight
Radio advertising and out-of-home posters are making a comeback. Discover why these trusted “old media” channels still deliver ROI for small businesses — and how to combine them with digital for maximum impact.
AEO is Here: How Small Businesses Can take advantage of the Era of AI in Search
AI search is already changing how customers discover brands. For small businesses, Answer Engine Optimisation (AEO) is the new way to get seen and trusted. Here’s what’s shifting, and five steps you can take now to stay visible in AI-powered search results.