Musings of a Marketer
Marketing changes fast, but small businesses don’t always get advice that speaks their language. That’s why I started Musings of a Marketer, my place for weekly reflections, news, and practical tips that help you make sense of it all, without the jargon or fluff.
AEO is Here: How Small Businesses Can take advantage of the Era of AI in Search
AI search is already changing how customers discover brands. For small businesses, Answer Engine Optimisation (AEO) is the new way to get seen and trusted. Here’s what’s shifting, and five steps you can take now to stay visible in AI-powered search results.