Musings of a Marketer
Marketing changes fast, but small businesses don’t always get advice that speaks their language. That’s why I started Musings of a Marketer, my place for weekly reflections, news, and practical tips that help you make sense of it all, without the jargon or fluff.
The Future of Shopping is AI-Powered—And Irish Businesses Have Time to Get Ready
Agentic commerce isn’t in Ireland yet. Use the gap to get ahead—tighten your brand story, clean product data, and test how AI assistants surface you.
Concrete next step: run the three prompts, log what appears, and rewrite one product page today based on what the assistant would quote back.