Strategic Marketing Calendars: The Blueprint for Irish Business
Stop Wasting Time on "Filler" Content.
Your customers don't need another generic "Happy Friday" post. They need you to read the room.
Most marketing calendars are just lists of arbitrary holidays—"National Pizza Day" or "World Emoji Day." They give you something to post, but they don't give you a reason why it matters. That isn't strategy. That is busywork.
I build marketing infrastructure, not content fillers. This page is your archive of Strategic Intelligence.
Each month, I will overlay the Irish cultural calendar with real-time consumer sentiment data (inflation, national mood, economic confidence). The result is not a checklist of holidays; it is a Market Context Briefing.
Use these guides to stop shouting into the void and start connecting with the reality your customers are living in.
Stop Staring at the Ball: Watch the field
In business, it is easy to get obsessed with the "ball"—your daily operations, your stock levels, your to-do list. But while you stare at the ball, the "field" is shifting .
The Field is the market context. Here is the reality your customer is living in right now:
Consumer Confidence: Hovering at 61.0, indicating no significant increase in confidence despite budget measures .
Inflation: Grocery inflation is up, and housing/utilities keep creeping up, leaving less spare cash at the end of the month .
The Mindset: People are staying cautious. They are holding off on big purchases and looking harder for value .
In this environment, brands don't win with fluff. They win by being clear and practical..
Download the Strategic Blueprint to get a framework for February marketing messaging, with key cultural hooks and sample message to inspire you before February hits.
Don’t miss the next shift
The market changes fast. Get the March 2026 Briefing sent directly to your inbox before the month begins.