Musings of a Marketer
Marketing changes fast, but small businesses don’t always get advice that speaks their language. That’s why I started Musings of a Marketer, my place for weekly reflections, news, and practical tips that help you make sense of it all, without the jargon or fluff.
Ireland in April 2026: What the Data Actually Says
Consumer confidence has dropped 18 points in under two years. Savings rates are elevated. The national mood is cautious. Here's what the data actually says about the Irish market in April 2026 — and what it means if you're running a business.